Summer spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Norway
    145 68.5%
  • Latvia
    142 67%
  • Croatia
    130 61.2%
  • Mexico
    128 60.3%
  • Estonia
    125 58.9%
  • Romania
    123 58.1%
  • Bulgaria
    118 55.6%
  • Canada
    113 53.5%
  • Spain
    112 52.9%
  • Denmark
    112 52.9%
  • UK
    103 48.8%
  • Netherlands
    100 47.4%
  • Grand Total
    100 47.2%
  • Germany
    96 45.2%
  • Czech
    88 41.7%
  • Finland
    84 39.7%
  • Sweden
    80 37.9%
  • Poland
    30 14%
  • Brazil
    28 13.1%

International Summer spending 2018

  • Domestic travelling
    11.3%
  • Clothing and fashion
    10.7%
  • Social activities (beach, bars, etc.)
    10%
  • Personal or family recreational or sport activities
    9.8%
  • Social events (Weddings, parties, etc.)
    9.2%
  • Home/holiday furnishings
    8.8%
  • Travelling abroad
    8.7%
  • Financing children’s summer activities
    6.7%
  • Gardening or DIY
    6.3%
  • Recreational investments (sports, etc)
    6.3%
  • Summer festivals (music, film, etc.)
    5.8%
  • Well-being services, spa
    3.9%
  • Attending sporting events
    2.5%

Household Summer spending forecast 2018

  • Same as last Summer
    40.4%
  • Less than last Summer
    33.2%
  • More than last Summer
    26.4%

 

Cash No Longer King

Unsurprisingly, 70% of respondents in Norway and Sweden said they prefer using card over cash. However, it isn‘t only in Scandinavia where cash is no longer king; more than 50% of survey participants said they will use cards over cash this summer.

Over 60% of all survey participants said they will use mobile banking for their banking needs during their summer holidays. Looking closer, an extraordinary 80% of respondents from Sweden, Canada, Norway and Netherlands said they would use mobile banking during this period.

Online vs Offline shopping

Approximately 30% of respondents said they would be shopping online for products and services this summer, with the UK and Spain leading the charge. Finland, Latvia and Mexico, on the other hand, will stick to traditional retail for their summer purchases.

Traveling Throughout Summer

11.3% of all survey respondents said their holiday travels would be domestic while only 8.7% of all respondents said they would be travelling abroad.

Those traveling said nearly 40% of their entire summer budget would be spent on travel – a 7% increase from last year. The countries allocating the most of their summer budget to travel are Germany (50.8%), Bulgaria (45.8%), Finland (41.1%) and Poland (40.1%).

Participants from Bulgaria, Brazil and Denmark will spend the most on foreign travel on which they will allocate 15% to 21% of their monthly income.

Respondents from Norway (99.43%) are the most willing to spend more than $150 per night on hotels while participants in Germany (72.18%), the Czech Republic (52.03%) and Bulgaria (48.72%) will use Airbnb the most for their accommodation.

Index of online purchases during Summer:

  • UK
    41.2%
  • Spain
    38.4%
  • Germany
    33.4%
  • Netherlands
    32%
  • Sweden
    31.9%
  • Romania
    31.1%
  • Czech
    30.6%
  • Estonia
    30.5%
  • Poland
    29.8%
  • Denmark
    29.2%
  • Norway
    29.1%
  • Bulgaria
    28.9%
  • Canada
    25.9%
  • Brazil
    25.8%
  • Croatia
    24.1%
  • Finland
    23.6%
  • Latvia
    23.5%
  • Mexico
    19.6%

Expenditure allocated for travelling

  • Germany
    50.8%
  • Bulgaria
    45.8%
  • Finland
    41.1%
  • Poland
    40.1%
  • Romania
    39.6%
  • Sweden
    37.8%
  • Spain
    37.2%
  • Mexico
    36.8%
  • Estonia
    36.5%
  • Czech
    35.7%
  • Norway
    35.1%
  • UK
    35%
  • Netherlands
    34.3%
  • Croatia
    33.3%
  • Brazil
    33.1%
  • Canada
    30.5%
  • Denmark
    30.4%
  • Latvia
    25%

When travelling, how much do you prefer card payments over cash transactions?

  • Norway
    74.8%
  • Sweden
    73%
  • Denmark
    66.7%
  • Poland
    61.6%
  • UK
    61.2%
  • Estonia
    59.8%
  • Czech
    58.5%
  • Netherlands
    58%
  • Spain
    56.9%
  • Canada
    56.1%
  • Romania
    51%
  • Latvia
    50.5%
  • Finland
    50.2%
  • Germany
    49.7%
  • Bulgaria
    45.5%
  • Croatia
    45.4%
  • Brazil
    36.8%
  • Mexico
    34.7%

Households utilising mobile banking services during Summer time

  • Sweden
    90.1%
  • Canada
    85.8%
  • Netherlands
    83.2%
  • Norway
    82.1%
  • Poland
    78.1%
  • UK
    73%
  • Croatia
    71.3%
  • Czech
    70%
  • Spain
    69.9%
  • Finland
    68.4%
  • Brazil
    67.8%
  • Mexico
    66.2%
  • Latvia
    65.4%
  • Romania
    62.4%
  • Estonia
    60.2%
  • Denmark
    56.4%
  • Germany
    45%
  • Bulgaria
    43%

Who will be willing to pay more that 100Eur for a night for a hotel?

  • Norway
    99.4%
  • Denmark
    57.6%
  • Sweden
    29.2%
  • UK
    19%
  • Finland
    18.6%
  • Canada
    16.6%
  • Netherlands
    15.4%
  • Mexico
    9.3%
  • Spain
    7%
  • Croatia
    6.8%
  • Estonia
    5.9%
  • Germany
    5.7%
  • Romania
    3.6%
  • Latvia
    2.4%
  • Czech
    2.3%
  • Bulgaria
    0.8%
  • Brazil
    0%
  • Poland
    0%

Households planning to utilise AirBnB services during holidays

  • Germany
    72.2%
  • Czech
    52%
  • Bulgaria
    48.7%
  • Norway
    35.3%
  • Romania
    33.8%
  • Canada
    33%
  • Estonia
    26.5%
  • Sweden
    25.7%
  • Latvia
    22.9%
  • Croatia
    19.8%
  • UK
    18.6%
  • Netherlands
    17.5%
  • Mexico
    17%
  • Finland
    16.3%
  • Poland
    16.1%
  • Denmark
    16%
  • Spain
    15.9%
  • Brazil
    15.3%

Holiday financing preferences:

  • With savings
    54.3%
  • Partly with Ferratum Loans
    22.5%
  • Partly with credit cards
    12.5%
  • Partly with consumer credit
    6.5%
  • Partly with loans from other financial institutions
    4.2%

How soon do you think you will able to pay back the loans used for holiday spending?

  • In less than a half year
    30.4%
  • In a longer time that half year
    24.9%
  • In three months
    21%
  • In two months
    14.1%
  • In one month
    9.6%

Where The Money Will Go

Regarding what activities respondents will spend their summer budgets on and what percentage, domestic travel was the most popular (11.3%), followed by clothes and summer fashion (10.7%), and social activities such as beach trips, parties, and restaurants (10%).

Family recreational activities or sports – most popular in Mexico, Canada, and the Czech Republic –  came next with 9.8%, followed by social events with 9.2%. Only Latvia listed gardening and DIY at the top for their list for which they will allocate almost 16% of their income towards .

Canadians ultimately love to spend time with their families during the summer, placing that as their number one priority over the coming months, but we also love to look good doing it – with 11.8% stating they’d freshen up their wardrobe as one of the biggest spending behaviours.

Top Summer spending behaviour:

Bulgaria
  • Travelling abroad
    19.8%
  • Social activities (beach, bars, etc.)
    14.7%
  • Recreational investments (sports, etc.)
    14.5%
  • Home/holiday furnishings
    12.5%
  • Clothing and fashion
    9.3%
  • Spending in relation to other countries: 118 (FE group = 100)
  • Spending relative to household income: 56% (465 €)
Brazil
  • Travelling abroad
    20.8%
  • Clothing and fashion
    16.1%
  • Financing children’s summer activities
    11.9%
  • Home/holiday furnishings
    10.2%
  • Social events (Weddings, parties, etc.)
    9.3%
  • Spending in relation to other countries: 28 (FE group = 100)
  • Spending relative to household income: 13% (128 €)
Canada
  • Personal or family recreational or sport activities
    15.8%
  • Clothing and fashion
    11.8%
  • Social events (Weddings, parties, etc.)
    10.7%
  • Social activities (beach, bars, etc.)
    9.3%
  • Summer festivals (music, film,etc.)
    9%
  • Spending in relation to other countries: 113 (FE group = 100)
  • Spending relative to household income: 54% (1209 €)
Croatia
  • Social activities (beach, bars, etc.)
    16.4%
  • Travelling abroad
    14.6%
  • Clothing and fashion
    14.3%
  • Personal or family recreational or sport activities
    11.6%
  • Gardening or DIY
    8.8%
  • Spending in relation to other countries: 130 (FE group = 100)
  • Spending relative to household income: 61% (787 €)
Czech
  • Personal or family recreational or sport activities
    18.1%
  • Domestic travelling
    13.5%
  • Financing children’s summer activities
    9.4%
  • Travelling abroad
    9.2%
  • Home/holiday furnishings
    8.5%
  • Spending in relation to other countries: 88 (FE group = 100)
  • Spending relative to household income: 42% (593 €)
Denmark
  • Travelling abroad
    15.9%
  • Domestic travelling
    14.3%
  • Home/holiday furnishings
    14.1%
  • Gardening or DIY
    8.6%
  • Recreational investments (sports, etc.)
    7.7%
  • Spending in relation to other countries: 112 (FE group = 100)
  • Spending relative to household income: 53% (1295 €)
Estonia
  • Domestic travelling
    14.4%
  • Social events (Weddings, parties, etc.)
    12.3%
  • Travelling abroad
    9.7%
  • Summer festivals (music, film, etc.)
    9.4%
  • Social activities (beach, bars, etc.)
    8.9%
  • Spending in relation to other countries: 125 (FE group = 100)
  • Spending relative to household income: 59% (826 €)
Finland
  • Domestic travelling
    18.1%
  • Social events (Weddings, parties, etc.)
    13.6%
  • Travelling abroad
    9.5%
  • Gardening or DIY
    8.6%
  • Summer festivals (music, film, etc.)
    8.5%
  • Spending in relation to other countries: 84 (FE group = 100)
  • Spending relative to household income: 40% (941 €)
Germany
  • Social activities (beach, bars, etc.)
    19.1%
  • Personal or family recreational or sport activities
    13%
  • Travelling abroad
    9.3%
  • Well-being services, spa
    8.7%
  • Clothing and fashion
    8.7%
  • Spending in relation to other countries: 96 (FE group = 100)
  • Spending relative to household income: 45% (820 €)
Latvia
  • Gardening or DIY
    15.6%
  • Clothing and fashion
    12.4%
  • Domestic travelling
    11.8%
  • Home/holiday furnishings
    10.8%
  • Social events (Weddings, parties, etc.)
    10.1%
  • Spending in relation to other countries: 142 (FE group = 100)
  • Spending relative to household income: 67% (676 €)
Mexico
  • Personal or family recreational or sport activities
    17.6%
  • Home/holiday furnishings
    14%
  • Clothing and fashion
    11.9%
  • Travelling abroad
    11.3%
  • Social activities (beach, bars, etc.)
    9.2%
  • Spending in relation to other countries: 128 (FE group = 100)
  • Spending relative to household income: 60% (360 €)
Netherlands
  • Social activities (beach, bars, etc.)
    17.4%
  • Clothing and fashion
    13%
  • Domestic travelling
    12.8%
  • Financing children’s summer activities
    11.9%
  • Social events (Weddings, parties, etc.)
    9.7%
  • Spending in relation to other countries: 100 (FE group = 100)
  • Spending relative to household income: 47% (1116 €)
Norway
  • Domestic travelling
    12.8%
  • Recreational investments (sports, etc.)
    12.8%
  • Social activities (beach, bars, etc.)
    12.5%
  • Home/holiday furnishings
    12.5%
  • Social events (Weddings, parties, etc.)
    11.2%
  • Spending in relation to other countries: 145 (FE group = 100)
  • Spending relative to household income: 69% (1771 €)
Poland
  • Domestic travelling
    26.6%
  • Social events (Weddings, parties, etc.)
    12.6%
  • Clothing and fashion
    11.4%
  • Personal or family recreational or sport activities
    9.2%
  • Financing children’s summer activities
    7.5%
  • Spending in relation to other countries: 30 (FE group = 100)
  • Spending relative to household income: 14% (183 €)
Romania
  • Domestic travelling
    18.6%
  • Home/holiday furnishings
    12.7%
  • Personal or family recreational or sport activities
    11.8%
  • Clothing and fashion
    11%
  • Social events (Weddings, parties, etc.)
    10.1%
  • Spending in relation to other countries: 123 (FE group = 100)
  • Spending relative to household income: 58% (528 €)
Spain
  • Domestic travelling
    18.6%
  • Social activities (beach, bars, etc.)
    16.5%
  • Clothing and fashion
    15.6%
  • Social events (Weddings, parties, etc.)
    8.5%
  • Personal or family recreational or sport activities
    7.8%
  • Spending in relation to other countries: 112 (FE group = 100)
  • Spending relative to household income: 53% (927 €)
Sweden
  • Social activities (beach, bars, etc.)
    15.1%
  • Domestic travelling
    14.3%
  • Social events (Weddings, parties, etc.)
    10.7%
  • Financing children’s summer activities
    10.4%
  • Clothing and fashion
    9.9%
  • Spending in relation to other countries: 80 (FE group = 100)
  • Spending relative to household income: 38% (998 €)
UK
  • Clothing and fashion
    12.9%
  • Social activities (beach, bars, etc.)
    11.7%
  • Travelling abroad
    11%
  • Personal or family recreational or sport activities
    9.8%
  • Financing children’s summer activities
    9.1%
  • Spending in relation to other countries: 103 (FE group = 100)
  • Spending relative to household income: 49% (1121 €)