Summer spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Mexico
    193 66%
  • Bulgaria
    166 56%
  • Spain
    149 51%
  • Latvia
    127 43%
  • Estonia
    124 42%
  • Poland
    122 41%
  • Netherlands
    119 40%
  • Canada
    116 39%
  • UK
    114 39%
  • Norway
    107 36%
  • Croatia
    100 34%
  • Grand total
    100 34%
  • Sweden
    85 29%
  • Germany
    84 29%
  • Finland
    83 28%
  • Denmark
    75 26%
  • Brazil
    37 13%
  • Romania
    35 12%

International summer spending 2019

  • Domestic travelling
    15%
  • Personal or family recreational or sport activities
    12%
  • Summer activities
    12%
  • Home/holiday furnishings
    10%
  • Summer clothing and fashion
    10%
  • Social events
    8%
  • Travelling abroad
    7%
  • Gardening or DIY
    5%
  • Financing children’s summer activities
    5%
  • Summer festivals
    5%
  • Recreational investments
    5%
  • Well-being services, spa
    4%
  • Attending sporting events
    2%

Household summer spending forecast 2019

  • Same as last summer
    39%
  • Less than last summer
    33%
  • More than last summer
    28%

 

Cash continues to lose favour in 2019. The future is mobile!

85% of respondents in Sweden, Denmark and Norway would choose cards over cash, according to the survey results. However, this trend is not limited to Scandinavia, and an overall total of more than 60% of survey participants indicated that they prefer cards to cash this summer, up from just over 50% in 2018.

Mobile banking services also saw an upswing: over 80% of respondents from Sweden, Netherlands, Canada, UK, Poland and Brazil said they would use mobile banking during this period. The survey shows more and more markets going digital for their banking.

Online and retail shopping at a standoff

Over 35% of respondents from the UK, Spain and the Netherlands said they would be shopping online for products and services this summer, while Latvia and Finland will continue to stick with more traditional retail for their summer purchases.

The UK continues to lead the way for online purchase this summer. Online shopping is huge in the UK, and Brits know how to utilise online facilities and shop around to get the best summer deals.

British shoppers are moving away from the traditional highstreet, taking advantage of mobile banking services, cashless payment systems and online deals to make the most of their summer budgets.

  • Tony Gundersen, UK Country Manager

Index of online purchases during summer:

  • UK
    39%
  • Spain
    38%
  • Netherlands
    36%
  • Germany
    33%
  • Romania
    33%
  • Denmark
    32%
  • Sweden
    32%
  • Poland
    32%
  • Estonia
    31%
  • Bulgaria
    28%
  • Canada
    27%
  • Norway
    27%
  • Mexico
    27%
  • Brazil
    25%
  • Croatia
    24%
  • Latvia
    23%
  • Finland
    23%

Expenditure allocated for travelling

  • Germany
    65%
  • Denmark
    61%
  • Netherlands
    57%
  • Poland
    56%
  • Bulgaria
    55%
  • Finland
    54%
  • Estonia
    52%
  • Norway
    51%
  • Sweden
    51%
  • Mexico
    51%
  • Spain
    50%
  • Romania
    50%
  • Croatia
    49%
  • UK
    48%
  • Brazil
    47%
  • Canada
    45%
  • Latvia
    40%

When travelling, how much do you prefer card payments over cash transactions?

  • Sweden
    85%
  • Denmark
    85%
  • Norway
    85%
  • Estonia
    78%
  • UK
    77%
  • Netherlands
    76%
  • Canada
    75%
  • Finland
    75%
  • Romania
    74%
  • Poland
    72%
  • Latvia
    72%
  • Germany
    71%
  • Spain
    70%
  • Bulgaria
    69%
  • Croatia
    67%
  • Brazil
    64%
  • Mexico
    62%

Households utilising mobile banking services during summer time

  • Sweden
    89%
  • Netherlands
    88%
  • Canada
    87%
  • UK
    85%
  • Poland
    83%
  • Brazil
    81%
  • Norway
    77%
  • Croatia
    74%
  • Finland
    73%
  • Romania
    72%
  • Latvia
    71%
  • Mexico
    71%
  • Spain
    71%
  • Estonia
    70%
  • Denmark
    58%
  • Bulgaria
    51%
  • Germany
    47%

Who will be willing to pay more that 100Eur for a night at the hotel?

  • Canada
    54%
  • Brazil
    49%
  • Poland
    46%
  • Norway
    35%
  • Sweden
    32%
  • Germany
    22%
  • UK
    20%
  • Finland
    19%
  • Netherlands
    17%
  • Denmark
    14%
  • Bulgaria
    9%
  • Estonia
    8%
  • Mexico
    7%
  • Spain
    7%
  • Croatia
    7%
  • Romania
    3%
  • Latvia
    3%

Households planning to utilise AirBnB services during holidays

  • Germany
    73%
  • Bulgaria
    45%
  • Romania
    37%
  • Norway
    35%
  • Canada
    31%
  • Estonia
    30%
  • Sweden
    27%
  • Latvia
    26%
  • UK
    22%
  • Denmark
    21%
  • Mexico
    20%
  • Netherlands
    20%
  • Croatia
    19%
  • Finland
    18%
  • Poland
    18%
  • Spain
    17%
  • Brazil
    16%

Holiday financing preferences:

  • With savings
    52%
  • Partly with Ferratum Loans
    27%
  • Partly with credit cards
    10%
  • Partly with consumer credit
    7%
  • Partly with loans from other financial institutions
    4%

How soon do you think you will able to pay back the loans used for holiday spending?

  • In less than a half year
    27%
  • In a longer time than a half year
    26%
  • In three months
    20%
  • In two months
    15%
  • In one month
    11%

Top summer spending for 2019

Respondents from all 17 countries would spend the most money on the following three activities: domestic travel (15% of their budget), personal/family recreational activities (12%) and summer activities like beach-going, parties and eating at restaurants (12%).

The UK’s survey respondents were the only participants to highly rate fashion in this survey, being the sole country to list summer clothing as a main source of spending during the summer period. Norway and Denmark earn the world-traveller award by being the only two countries to list travelling abroad as a top activity for summer spending.

In the UK respondents continue to list summer clothing as their top summer spending activity. Brits are reported to spend a lot on clothes year round compared to their European neighbours, so this makes sense that it’s reflected in the Barometer.

It’s interesting that UK respondents have reported a slight increase on travelling abroad with 12% in 2019 compared to 9.8% in 2018. While on the whole our respondents are spending less, their travel budget is higher, as Brits are choosing to travel outside of the EU this summer.

  • Tony Gundersen, UK Country Manager

Top Summer spending behaviour:

Bulgaria
  • Domestic travelling
    17%
  • Summer activities
    16%
  • Home/holiday furnishings
    14%
  • Summer clothing and fashion
    9%
  • Recreational investments
    9%
  • Spending in relation to other countries: 166 (FE group = 100)
  • Spending relative to household income: 56% (538 €)
Brazil
  • Domestic travelling
    22%
  • Summer clothing and fashion
    14%
  • Home/holiday furnishings
    12%
  • Summer activities
    10%
  • Recreational investments
    9%
  • Spending in relation to other countries: 37 (FE group = 100)
  • Spending relative to household income: 13% (113 €)
Canada
  • Personal or family recreational or sport activities
    18%
  • Summer activities
    11%
  • Summer clothing and fashion
    10%
  • Social events
    10%
  • Domestic travelling
    9%
  • Spending in relation to other countries: 116 (FE group = 100)
  • Spending relative to household income: 39% (1261 €)
Croatia
  • Summer activities
    17%
  • Personal or family recreational or sport activities
    15%
  • Domestic travelling
    15%
  • Summer clothing and fashion
    13%
  • Social events
    7%
  • Spending in relation to other countries: 100 (FE group = 100)
  • Spending relative to household income: 34% (434 €)
Denmark
  • Travelling abroad
    18%
  • Home/holiday furnishings
    17%
  • Domestic travelling
    12%
  • Personal or family recreational or sport activities
    8%
  • Summer clothing and fashion
    7%
  • Spending in relation to other countries: 75 (FE group = 100)
  • Spending relative to household income: 26% (958 €)
Estonia
  • Domestic travelling
    17%
  • Summer activities
    12%
  • Well-being services, spa
    10%
  • Travelling abroad
    9%
  • Social events
    9%
  • Spending in relation to other countries: 124 (FE group = 100)
  • Spending relative to household income: 42% (716 €)
Finland
  • Domestic travelling
    19%
  • Social events
    12%
  • Summer activities
    11%
  • Summer festivals
    10%
  • Personal or family recreational or sport activities
    8%
  • Spending in relation to other countries: 83 (FE group = 100)
  • Spending relative to household income: 28% (862 €)
Germany
  • Summer activities
    21%
  • Personal or family recreational or sport activities
    17%
  • Well-being services, spa
    10%
  • Travelling abroad
    9%
  • Domestic travelling
    8%
  • Spending in relation to other countries: 84 (FE group = 100)
  • Spending relative to household income: 29% (929 €)
Latvia
  • Personal or family recreational or sport activities
    16%
  • Domestic travelling
    14%
  • Home/holiday furnishings
    12%
  • Summer clothing and fashion
    10%
  • Gardening or DIY
    9%
  • Spending in relation to other countries: 127 (FE group = 100)
  • Spending relative to household income: 43% (544 €)
Netherlands
  • Summer activities
    19%
  • Travelling abroad
    15%
  • Summer clothing and fashion
    11%
  • Financing children’s summer activities
    10%
  • Home/holiday furnishings
    9%
  • Spending in relation to other countries: 119 (FE group = 100)
  • Spending relative to household income: 40% (1113€)
Norway
  • Travelling abroad
    17%
  • Recreational investments
    12%
  • Social events
    11%
  • Summer activities
    11%
  • Domestic travelling
    10%
  • Spending in relation to other countries: 107 (FE group = 100)
  • Spending relative to household income: 36% (1427 €)
Poland
  • Domestic travelling
    22%
  • Summer clothing and fashion
    11%
  • Social events
    10%
  • Personal or family recreational or sport activities
    9%
  • Travelling abroad
    8%
  • Spending in relation to other countries: 122 (FE group = 100)
  • Spending relative to household income: 41% (607 €)
Romania
  • Domestic travelling
    18%
  • Home/holiday furnishings
    15%
  • Personal or family recreational or sport activities
    15%
  • Summer activities
    9%
  • Summer clothing and fashion
    9%
  • Spending in relation to other countries: 35 (FE group = 100)
  • Spending relative to household income: 12% (119 €)
Spain
  • Domestic travelling
    21%
  • Summer activities
    19%
  • Personal or family recreational or sport activities
    11%
  • Summer clothing and fashion
    10%
  • Travelling abroad
    8%
  • Spending in relation to other countries: 149 (FE group = 100)
  • Spending relative to household income: 51% (1047 €)
Sweden
  • Summer activities
    16%
  • Domestic travelling
    15%
  • Travelling abroad
    11%
  • Social events
    10%
  • Personal or family recreational or sport activities
    9%
  • Spending in relation to other countries: 85 (FE group = 100)
  • Spending relative to household income: 29% (1022 €)
UK
  • Summer clothing and fashion
    13%
  • Travelling abroad
    12%
  • Summer activities
    12%
  • Personal or family recreational or sport activities
    11%
  • Social events
    11%
  • Spending in relation to other countries: 114 (FE group = 100)
  • Spending relative to household income: 39% (1291 €)