Christmas spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Mexico
    248 48%
  • Brazil
    195 38%
  • Romania
    150 29%
  • Bulgaria
    127 25%
  • UK
    117 23%
  • Croatia
    114 22%
  • Canada
    112 22%
  • Spain
    111 22%
  • Poland
    105 20%
  • Grand Total
    100 19%
  • Australia
    99 19%
  • Czech
    94 18%
  • Latvia
    89 17%
  • Estonia
    89 17%
  • Sweden
    77 15%
  • Norway
    72 14%
  • Denmark
    66 13%
  • Finland
    58 11%
  • Germany
    54 10%
  • Netherlands
    50 10%

International Christmas spending 2018

  • Winter Clothing and Fashion
    16%
  • Toys & Games
    10%
  •  Sweets and delicacies
    9%
  • Personal or family activities
    8%
  • Consumer electronics
    7%
  • Gift cards
    6%
  • Household utensils
    6%
  • Alcohol
    5%
  • Shopping in general
    5%
  • Cosmetics
    5%
  • Books
    4%
  • Domestic Travelling
    4%
  • Financing children’s winter activities
    3%
  • Sports and other hobby gear
    3%
  • Travelling abroad
    2%
  •  Something else
    2%
  • Well-being services, spa
    2%
  • Attending sporting events
    2%
  • Musical instruments
    1%

Household Christmas spending forecast 2018

  • Same as last Christmas
    43%
  • Less than last Christmas
    36%
  • More than last Christmas
    21%

Christmas is all about family

Spending time with family and loved ones is what 69% of the repondents said to be most important to them. According to the survey, 18% appreciate the Christmas celebration and spirit more than receiving gifts or doing winter sports. Of those that go shopping for gifts, approx. 22%  stated that they were planning on shopping online for products and services this Christmas, with the UK and Germany being the most active online shoppers. People in Estonia (16%), Croatia (15%) and Latvia (14%) prefer traditional retail stores for their Christmas purchases and services.

Brazilians and Romanians are willing to spend most money in relative terms on traveling during Christmas, up to 27% of their monthly income, while respondents from Poland, Latvia and Netherlands will only allocate 10-13% on travel. When travelling, 71% of Australian respondents, 56% of Canadians and 39% of Danish are willing to spend more than EUR 100 per night on a hotel room, while most Germans (70%), followed by Romanians (33%) and Estonians (28%) said  to prefer a lower priced AirBnB for their accomodation.

According to the Ferratum Christmas Barometer™, 18% of respondents say their New Year’s Resolution to be about wanting to spend more time with loved ones. Another 14% said they wanted to travel more and 13% that they would like to renovate their house. Sport and a healthy lifestyle is also high on the list of resolutions, 12% of participants say they would like to exercise more.

More and more internet savvy UK shoppers are heading online at Christmas, meaning that high street stores will be bracing themselves for poor sales this season. With 34% of our respondents reporting that clothing will be one of their biggest expenditures, the high street is struggling to keep up with the fast-paced online retailers that deliver what the customer wants quickly and at a price they can afford.

– Tony Gundersen, Ferratum UK Country Manager

 

What's most important during Christmas time?

  • Spending time with family/loved ones
    69%
  • Enjoying Christmas spirit/feast
    18%
  • Christmas is not so special for me
    6%
  • Getting Christmas gifts
    4%
  • Something else
    2%
  • Enjoying wintersports
    1%

Index of online purchases during Christmas:

  • Germany
    37%
  • UK
    37%
  • Netherlands
    29%
  • Sweden
    28%
  • Czech
    28%
  • Australia
    24%
  • Denmark
    23%
  • Norway
    21%
  • Bulgaria
    21%
  • Brazil
    21%
  • Romania
    21%
  • Finland
    19%
  • Poland
    19%
  • Canada
    18%
  • Spain
    17%
  • Estonia
    16%
  • Mexico
    16%
  • Croatia
    15%
  • Latvia
    14%

Expenditure allocated for travelling

  • Brazil
    27%
  • Romania
    26%
  • Bulgaria
    23%
  • Mexico
    22%
  • Australia
    22%
  • Sweden
    21%
  • Czech
    19%
  • Estonia
    18%
  • Denmark
    18%
  • Norway
    17%
  • Croatia
    16%
  • UK
    15%
  • Finland
    15%
  • Canada
    14%
  • Germany
    14%
  • Latvia
    13%
  • Poland
    13%
  • Spain
    13%
  • Netherlands
    10%

When travelling, how much do you prefer card payments over cash transactions?

  • Norway
    69%
  • Sweden
    68%
  • Australia
    62%
  • UK
    61%
  • Denmark
    60%
  • Estonia
    58%
  • Czech
    56%
  • Spain
    55%
  • Finland
    55%
  • Netherlands
    53%
  • Romania
    53%
  • Germany
    53%
  • Mexico
    48%
  • Canada
    48%
  • Bulgaria
    45%
  • Poland
    40%
  • Croatia
    37%
  • Brazil
    36%
  • Latvia
    34%

Households utilising mobile banking services during Christmas time

  • Australia
    90%
  • Sweden
    89%
  • Canada
    88%
  • Netherlands
    87%
  • UK
    84%
  • Czech
    82%
  • Norway
    79%
  • Croatia
    72%
  • Spain
    71%
  • Mexico
    69%
  • Brazil
    68%
  • Estonia
    68%
  • Latvia
    67%
  • Finland
    66%
  • Germany
    66%
  • Romania
    65%
  • Denmark
    60%
  • Poland
    60%
  • Bulgaria
    48%

Households planning to utilise AirBnB services during holidays

  • Germany
    70%
  • Romania
    33%
  • Estonia
    28%
  • Croatia
    23%
  • Denmark
    19%
  • Netherlands
    18%
  • Australia
    18%
  • Mexico
    16%
  • Canada
    15%
  • Bulgaria
    15%
  • Norway
    14%
  • Sweden
    14%
  • Brazil
    13%
  • UK
    10%
  • Czech
    8%
  • Latvia
    8%
  • Spain
    7%
  • Finland
    7%
  • Poland
    4%

Who will be willing to pay more than 100Eur/night for Hotel?

  • Australia
    71%
  • Canada
    56%
  • Denmark
    39%
  • Sweden
    32%
  • Norway
    32%
  • UK
    20%
  • Finland
    19%
  • Germany
    17%
  • Netherlands
    16%
  • Mexico
    14%
  • Estonia
    11%
  • Spain
    7%
  • Croatia
    6%
  • Czech
    5%
  • Brazil
    4%
  • Romania
    4%
  • Bulgaria
    4%
  • Latvia
    3%
  • Poland
    3%

Holiday financing preferences:

  • With savings
    52%
  • Partly with Ferratum Loans
    23%
  • Partly with credit cards
    13%
  • Partly with consumer credits
    7%
  • Partly with loans from other financial institutions
    5%

How soon do you think you will able to pay back the loans used for holiday spending?

  • In less than a half year
    26%
  • In three months
    21%
  • In one month
    19%
  • In two months
    18%
  • In a longer time that half year
    16%

What's your New Year's resolution?

  • Spend more time with my loved ones
    18%
  • Travel more
    14%
  • Renovate my home
    13%
  • Exercise more / Be more active
    12%
  • Move to a new house
    11%
  • Invest in some dream
    10%
  • Buy a new car
    9%
  • Something else
    5%
  • Work less
    5%
  • Repair my car
    4%

Consumers are going cashless and increasing usage of mobile banking

Nearly 70% of respondents in Norway and Sweden said to prefer using card over cash. However, not only Scandinavians are moving towards the cashless lifestyle – more than half of participants from 12 of the 19 surveyed countries stated to prefer cards over cash during Christmas holidays.

Over 70% of all survey participants and the majority in 18 countries out of 19 said they would use mobile banking for their banking needs during Christmas (10% more than in the Ferratum Summer Barometer™ 2018), and almost 90% of respondents in Australia, Sweden, Canada and Netherlands said they would use mobile banking during this period. The only country with less than 50% of participants planning on using mobile banking was Bulgaria.

According to the survey, 52% of the respondents will cover the costs of Christmas holidays with savings, while 23% said they would partially cover the expenses with Ferratum loans and 13% planned to use credit cards. The overall most popular gift in 2018 will be clothing, with 16% of respondents stating that shopping for clothes as present would be at the top of their Christmas list. Toys and games (10%), sweets (9%), and family and personal holidays activities (8%) were other popular choices.

Top Christmas spending behaviour:

Australia
  • Personal or family activities
    21%
  • Toys & Games
    12%
  • Winter Clothing and Fashion
    11%
  • Gift cards
    10%
  • Alcohol
    9%
  • Spending in relation to other countries: 99 (FE group = 100)
  • Spending relative to household income: 19% (672 €)
Bulgaria
  • Personal or family activities
    20%
  • Toys & Games
    11%
  • Winter Clothing and Fashion
    11%
  • Consumer electronics
    10%
  • Financing children’s winter activities
    7%
  • Spending in relation to other countries: 127 (FE group = 100)
  • Spending relative to household income: 25% (215 €)
Brazil
  • Winter Clothing and Fashion
    22%
  • Personal or family activities
    20%
  • Domestic Travelling
    10%
  • Consumer electronics
    7%
  • Household utensils
    6%
  • Spending in relation to other countries: 195 (FE group = 100)
  • Spending relative to household income: 38% (341 €)
Canada
  • Winter Clothing and Fashion
    20%
  • Toys & Games
    14%
  • Gift cards
    14%
  • Consumer electronics
    9%
  • Personal or family activities
    9%
  • Spending in relation to other countries: 112 (FE group = 100)
  • Spending relative to household income: 22% (621 €)
Croatia
  • Personal or family activities
    18%
  • Sweets and delicacies
    17%
  • Winter Clothing and Fashion
    14%
  • Toys & Games
    13%
  • Cosmetics
    8%
  • Spending in relation to other countries: 114 (FE group = 100)
  • Spending relative to household income: 22 % (249 €)
Czech
  • Winter Clothing and Fashion
    17%
  • Toys & Games
    17%
  • Consumer electronics
    12%
  • Household utensils
    12%
  • Cosmetics
    9%
  • Spending in relation to other countries: 94 (FE group = 100)
  • Spending relative to household income: 18% (284 €)
Denmark
  • Shopping in general
    26%
  • Personal or family activities
    14%
  • Travelling abroad
    14%
  • Financing children’s winter activities
    12%
  • Attending sporting events
    6%
  • Spending in relation to other countries: 66 (FE group = 100)
  • Spending relative to household income: 13% (447 €)
Estonia
  • Personal or family activities
    16%
  • Toys & Games
    15%
  • Gift cards
    8%
  • Sweets and delicacies
    8%
  • Consumer electronics
    8%
  • Spending in relation to other countries: 89 (FE group = 100)
  • Spending relative to household income: 17% (257 €)
Finland
  • Personal or family activities
    17%
  • Sweets and delicacies
    15%
  • Winter Clothing and Fashion
    10%
  • Gift cards
    7%
  • Toys & Games
    7%
  • Spending in relation to other countries: 58 (FE group = 100)
  • Spending relative to household income: 11% (343 €)
Germany
  • Gift cards
    12%
  • Books
    10%
  • Consumer electronics
    10%
  • Sweets and delicacies
    10%
  • Winter Clothing and Fashion
    9%
  • Spending in relation to other countries: 54 (FE group = 100)
  • Spending relative to household income: 10% (259 €)
Latvia
  • Shopping in general
    17%
  • Sweets and delicacies
    13%
  • Toys & Games
    10%
  • Gift cards
    10%
  • Winter Clothing and Fashion
    8%
  • Spending in relation to other countries: 89 (FE group = 100)
  • Spending relative to household income: 17% (200 €)
Mexico
  • Winter Clothing and Fashion
    25%
  • Alcohol
    16%
  • Shopping in general
    15%
  • Domestic Travelling
    7%
  • Musical instruments
    7%
  • Spending in relation to other countries: 248 (FE group = 100)
  • Spending relative to household income: 48% (418 €)
Netherlands
  • Winter Clothing and Fashion
    19%
  • Sweets and delicacies
    15%
  • Household utensils
    11%
  • Musical instruments
    9%
  • Personal or family activities
    9%
  • Spending in relation to other countries: 50 (FE group = 100)
  • Spending relative to household income: 10% (248 €)
Norway
  • Personal or family activities
    16%
  • Winter Clothing and Fashion
    13%
  • Gift cards
    11%
  • Sweets and delicacies
    7%
  • Toys & Games
    7%
  • Spending in relation to other countries: 72 (FE group = 100)
  • Spending relative to household income: 14% (543 €)
Poland
  • Cosmetics
    19%
  • Winter Clothing and Fashion
    16%
  • Alcohol
    14%
  • Household utensils
    10%
  • Consumer electronics
    7%
  • Spending in relation to other countries: 105 (FE group = 100)
  • Spending relative to household income: 20% (234 €)
Romania
  • Winter Clothing and Fashion
    19%
  • Sweets and delicacies
    18%
  • Toys & Games
    11%
  • Consumer electronics
    8%
  • Household utensils
    7%
  • Spending in relation to other countries: 150 (FE group = 100)
  • Spending relative to household income: 29% (269 €)
Spain
  • Personal or family activities
    23%
  • Winter Clothing and Fashion
    20%
  • Toys & Games
    12%
  • Sweets and delicacies
    6%
  • Consumer electronics
    6%
  • Spending in relation to other countries: 111 (FE group = 100)
  • Spending relative to household income: 22% (396 €)
Sweden
  • Winter Clothing and Fashion
    18%
  • Consumer electronics
    14%
  •  Something else
    7%
  • Sweets and delicacies
    6%
  • Toys & Games
    6%
  • Spending in relation to other countries: 77 (FE group = 100)
  • Spending relative to household income: 15% (479 €)
UK
  • Shopping in general
    20%
  • Toys & Games
    16%
  • Winter Clothing and Fashion
    12%
  • Gift cards
    7%
  • Alcohol
    7%
  • Spending in relation to other countries: 117 (FE group = 100)
  • Spending relative to household income: 23 % (703 €)