Christmas spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Brazil
    363 91%
  • Poland
    143 36%
  • Australia
    134 34%
  • Spain
    134 34%
  • Romania
    133 34%
  • Bulgaria
    108 27%
  • Croatia
    103 26%
  • Grand Total
    100 25%
  • Canada
    95 24%
  • Norway
    78 20%
  • UK
    78 20%
  • Sweden
    71 18%
  • Latvia
    71 18%
  • Estonia
    62 16%
  • Netherlands
    38 9%

International Christmas spendings 2019

  • Clothing
    13%
  • Sweets and delicacies
    12%
  • Toys & Games
    11%
  • Shopping in general
    8%
  • Attending sporting events
    7%
  • Gift cards
    7%
  • Consumer electronics
    6%
  • Household utensils
    6%
  • Personal or family recreational or sport activities
    5%
  • Cosmetics
    4%
  • Alcohol
    4%
  • Domestic Travelling
    4%
  • Books
    3%
  • Something else
    2%
  • Sports and other hobby gear
    2%
  • Travelling abroad
    2%
  • Financing children's winter activities
    2%
  • Well-being services, spa
    2%
  • Musical instruments
    1%

Household Christmas spending forecast 2019

  • Same as last Christmas
    42%
  • Less than last Christmas
    38%
  • More than last Christmas
    21%

Who goes online when it comes to shopping?

UK ranks first among online purchases in 2019 with a rate of 38%, followed by no. 2 and 3 Netherlands (30%) and Sweden (29%), while Estonia, Croatia and Latvia will stick to more traditional shopping.

What’s love got to do with it?

When asked what people value most during this time of year, 64% of respondents answered that spending time with family and beloved ones is their wish for this Christmas.

What about New Year’s resolutions?

Spending time with beloved ones is again a top answer (23%), followed by home renovation (15%), travelling more (12%) and being more active and having a healthier life (11%).

Clothes, sweets and toys are the name of the game this Christmas

The most frequent expense in the Winter 2019 International Barometer ™ is clothes, taking an average of 13% of the disposable income of a family, followed by sweets (12%) and toys and games (11%). Almost everyone loves fashion, with 12 countries out of 14 spending most money on clothing and shopping in general during Christmas. The only exception is Latvia, where attending sport events is the first choice, and Poland with sweets as number one.

What is the most important during Christmas time?

  • Spending time with family/loved ones
    64%
  • Enjoying Christmas spirit/feast
    20%
  • Getting Christmas gifts
    7%
  • Christmas is not so special for me
    4%
  • Something else
    2%
  • Enjoying wintersports
    2%

What is your new year's resolution?

  • Spend more time with my loved ones
    23%
  • Renovate my home
    15%
  • Travel more
    12%
  • Exercice more / Be more active
    11%
  • Move to a new house
    9%
  • Invest in my dreams
    9%
  • Buy a new car
    9%
  • Something else
    5%
  • Repair my car
    4%
  • Work less
    4%

Index of online purchases during Christmas time:

  • UK
    38%
  • Netherlands
    30%
  • Sweden
    29%
  • Romania
    23%
  • Canada
    23%
  • Australia
    22%
  • Poland
    19%
  • Norway
    19%
  • Brazil
    19%
  • Spain
    18%
  • Bulgaria
    16%
  • Estonia
    15%
  • Croatia
    14%
  • Latvia
    12%

Expenditure allocated for travelling

  • Brazil
    31%
  • Romania
    25%
  • Australia
    25%
  • Sweden
    20%
  • Bulgaria
    19%
  • Estonia
    18%
  • Canada
    16%
  • Spain
    15%
  • Norway
    15%
  • UK
    15%
  • Poland
    15%
  • Croatia
    14%
  • Latvia
    12%
  • Netherlands
    12%

When travelling, how much do you prefer card payments over cash transactions?

  • Sweden
    71%
  • UK
    64%
  • Norway
    64%
  • Australia
    59%
  • Estonia
    57%
  • Canada
    57%
  • Netherlands
    56%
  • Spain
    55%
  • Romania
    54%
  • Poland
    42%
  • Bulgaria
    42%
  • Brazil
    40%
  • Croatia
    40%
  • Latvia
    33%

Households utilising mobile banking services during Christmas time

  • Sweden
    91%
  • Netherlands
    91%
  • Canada
    87%
  • Australia
    85%
  • Norway
    82%
  • UK
    82%
  • Croatia
    77%
  • Spain
    73%
  • Romania
    71%
  • Latvia
    68%
  • Estonia
    68%
  • Poland
    67%
  • Brazil
    67%
  • Bulgaria
    43%

Who will be willing to pay more that 100Eur for a night at the hotel?

  • Australia
    48%
  • Canada
    45%
  • Norway
    31%
  • Brazil
    30%
  • Sweden
    29%
  • UK
    23%
  • Netherlands
    18%
  • Estonia
    12%
  • Romania
    7%
  • Spain
    7%
  • Croatia
    7%
  • Poland
    6%
  • Latvia
    4%
  • Bulgaria
    3%

Households planning to utilise AirBnB services during holidays

  • Romania
    36%
  • Estonia
    28%
  • Netherlands
    27%
  • Australia
    22%
  • Canada
    19%
  • Croatia
    19%
  • Sweden
    15%
  • Brazil
    15%
  • Bulgaria
    14%
  • Norway
    14%
  • UK
    12%
  • Latvia
    9%
  • Spain
    8%
  • Poland
    5%

Holiday financing preferences:

  • With savings
    53%
  • Partly with Ferratum Loans
    24%
  • Partly with credit cards
    12%
  • Partly with consumer credits
    7%
  • Partly with loans from other financial institutions
    4%

How soon do you think you will able to pay back the loans used for holiday spendings?

  • In less than half a year
    26%
  • In a longer time than half a year
    22%
  • In three months
    19%
  • In one month
    16%
  • In two months
    16%

Travel addicts, where are you?

Brazil, the country that spends most on their Christmas holidays, is also at the top of the list of spending on travels, as 31% of respondents say that most of their spending will go to this. Romanians and Australians also like to travel, allocating 25% of their Christmas spending to travelling. When traveling, 71% of respondents in Sweden and 64% in UK and Norway are most likely to utilize card payments over cash transactions.

Mobile banking is the future

All countries except Bulgaria (43%) choose mobile banking over traditional banking (67%), with Sweden and Netherlands as forerunners of the mobile banking trend, with 91% favoring digital banking.

Expensive hotels or Airbnb?

Australians and Canadians will more likely pay over 100 Eur for a night at a hotel, while Romanias and Estonians will rather choose services like Airbnb during holidays or while travelling abroad.

Top Summer spending behaviour:

Australia
  • Shopping in general
    19%
  • Clothing
    13%
  • Toys & Games
    12%
  • Gift cards
    9%
  • Alcohol
    8%
  • Spending in relation to other countries: 134 (FE group = 100)
  • Spending relative to household income: 34% (988 Eur)
Bulgaria
  • Shopping in general
    23%
  • Toys & Games
    13%
  • Clothing
    12%
  • Personal or family recreational or sport activities
    8%
  • Sweets and delicacies
    8%
  • Spending in relation to other countries: 108 (FE group = 100)
  • Spending relative to household income: 27% (239 Eur)
Brazil
  • Shopping in general
    23%
  • Clothing
    21%
  • Domestic Travelling
    12%
  • Consumer electronics
    6%
  • Financing children's winter activities
    6%
  • Spending in relation to other countries: 363 (FE group = 100)
  • Spending relative to household income: 91% (1040 Eur)
Canada
  • Clothing
    18%
  • Gift cards
    13%
  • Toys & Games
    12%
  • Shopping in general
    9%
  • Consumer electronics
    8%
  • Spending in relation to other countries: 95 (FE group = 100)
  • Spending relative to household income: 24% (743 Eur)
Croatia
  • Shopping in general
    20%
  • Sweets and delicacies
    17%
  • Clothing
    13%
  • Toys & Games
    13%
  • Cosmetics
    6%
  • Spending in relation to other countries: 103 (FE group = 100)
  • Spending relative to household income: 26% (322 Eur)
Estonia
  • Shopping in general
    15%
  • Toys & Games
    15%
  • Sweets and delicacies
    14%
  • Clothing
    9%
  • Financing children's winter activities
    6%
  • Spending in relation to other countries: 62 (FE group = 100)
  • Spending relative to household income: 16% (249 Eur)
Latvia
  • Attending sporting events
    18%
  • Sweets and delicacies
    13%
  • Toys & Games
    10%
  • Gift cards
    10%
  • Clothing
    8%
  • Spending in relation to other countries: 71 (FE group = 100)
  • Spending relative to household income: 18% (207 Eur)
Netherlands
  • Clothing
    18%
  • Toys & Games
    15%
  • Sweets and delicacies
    11%
  • Gift cards
    9%
  • Shopping in general
    9%
  • Spending in relation to other countries: 38 (FE group = 100)
  • Spending relative to household income: 9% (268 Eur)
Norway
  • Shopping in general
    17%
  • Clothing
    14%
  • Gift cards
    11%
  • Sweets and delicacies
    7%
  • Consumer electronics
    6%
  • Spending in relation to other countries: 78 (FE group = 100)
  • Spending relative to household income: 20% (755 Eur)
Poland
  • Sweets and delicacies
    18%
  • Clothing
    15%
  • Toys & Games
    13%
  • Cosmetics
    11%
  • Consumer electronics
    7%
  • Spending in relation to other countries: 143 (FE group = 100)
  • Spending relative to household income: 36% (461 Eur)
Romania
  • Clothing
    20%
  • Sweets and delicacies
    17%
  • Toys & Games
    12%
  • Consumer electronics
    8%
  • Household utensils
    7%
  • Spending in relation to other countries: 133 (FE group = 100)
  • Spending relative to household income: 34% (367 Eur)
Spain
  • Shopping in general
    22%
  • Clothing
    20%
  • Toys & Games
    11%
  • Sweets and delicacies
    6%
  • Consumer electronics
    6%
  • Spending in relation to other countries: 134 (FE group = 100)
  • Spending relative to household income: 34% (657 Eur)
Sweden
  • Clothing
    13%
  • Toys & Games
    12%
  • Shopping in general
    11%
  • Consumer electronics
    9%
  • Sweets and delicacies
    9%
  • Spending in relation to other countries: 71 (FE group = 100)
  • Spending relative to household income: 18% (484 Eur)
UK
  • Shopping in general
    20%
  • Toys & Games
    15%
  • Clothing
    12%
  • Alcohol
    9%
  • Gift cards
    8%
  • Spending in relation to other countries: 78 (FE group = 100)
  • Spending relative to household income: 20% (634 Eur)