Christmas spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Mexico
    198 34.6%
  • Romania
    182 31.9%
  • Spain
    169 29.6%
  • Brazil
    161 28.2%
  • Bulgaria
    137 24%
  • New Zealand
    135 23.6%
  • Australia
    128 22.4%
  • UK
    126 22.1%
  • Poland
    121 21.2%
  • Czech
    115 20.2%
  • Canada
    105 18.4%
  • Grand Total
    100 17.5%
  • Estonia
    99 17.3%
  • Latvia
    97 17%
  • Sweden
    84 14.6%
  • Croatia
    82 14.4%
  • Norway
    77 13.4%
  • Finland
    70 12.3%
  • Germany
    68 11.9%
  • Denmark
    68 11.8%
  • Netherlands
    68 11.8%

International Christmas spending 2017

  • Clothing
    17.5%
  • Toys & Games
    13.7%
  • Sweets and delicacies
    12%
  • Consumer electronics
    9.1%
  • Cosmetics
    8.5%
  • Gift cards
    7.9%
  • Household utensils
    6.4%
  • Alcohol
    5.8%
  • Travelling
    5.6%
  • Books
    5.3%
  • Sports and other hobby gear
    4.2%
  • Well-being services, spa
    2.8%
  • Musical instruments
    1.1%

Household Christmas spending forecast 2017

  • Same as last Christmas
    48.8%
  • Less than last Christmas
    30.2%
  • More than last Christmas
    20.9%

Staying Mobile

As well as being some of the biggest spenders this year, Australian’s plan to take their finances mobile, with a staggering 91.1% of Australian respondents saying they will use mobile banking this Christmas, more than any other country in the survey.

More than 50% of survey participants will be using cards over cash to pay for Christmas. 70% of those in Norway and Sweden chose card as their preferred method of payment.

When it comes to banking, over 60% of all respondents said they would use mobile banking for their daily transactions. More than 80% of respondents in Australia, New Zealand, Netherlands, Sweden, Norway, and Canada said they would be using mobile banking during Christmas.

 

Where Are People Shopping And What Are They Buying?

Similar to last year, the number of households shopping online will be around 25%. Germany, UK and the Netherlands are the most digital savvy when it comes to purchasing Christmas gifts online, while Croatia, Latvia and Mexico are the most traditional, preferring, physical retail for their Christmas shopping.

 

What's most important during Christmas time?

  • Spending time with family/loved ones
    70.4%
  • Enjoying Christmas spirit/feast
    19.1%
  • Christmas is not so special for me
    5.1%
  • Getting Christmas gifts
    3.1%
  • Something else
    1.5%
  • Enjoying wintersports
    0.8%

Index of online purchases during Christmas:

  • Germany
    45.4%
  • UK
    38.6%
  • Netherlands
    32.6%
  • Sweden
    31.2%
  • Canada
    27.1%
  • Denmark
    27%
  • Czech
    26.9%
  • Norway
    26.8%
  • Australia
    25.5%
  • Spain
    24.9%
  • Romania
    24.3%
  • Poland
    23%
  • Bulgaria
    21.7%
  • New Zealand
    19.6%
  • Brazil
    19.3%
  • Finland
    18%
  • Estonia
    16.5%
  • Croatia
    15.6%
  • Latvia
    15%
  • Mexico
    14.4%

Expenditure allocated for travelling

  • Brazil
    30%
  • Romania
    28%
  • New Zealand
    27.8%
  • Bulgaria
    21.4%
  • Australia
    20.4%
  • Spain
    20.4%
  • Mexico
    19.9%
  • Sweden
    18.9%
  • Finland
    18.7%
  • Denmark
    17.6%
  • Estonia
    16.8%
  • Czech
    16.7%
  • Norway
    16.1%
  • Croatia
    16.1%
  • Poland
    15.3%
  • Canada
    14.6%
  • Latvia
    14.4%
  • UK
    13.7%
  • Germany
    12%
  • Netherlands
    8.7%

When travelling, how much do you prefer card payments over cash transactions?

  • Sweden
    69.3%
  • Norway
    69.1%
  • New Zealand
    62.1%
  • Denmark
    61.9%
  • UK
    60.7%
  • Australia
    59.2%
  • Spain
    58.6%
  • Latvia
    57%
  • Canada
    56%
  • Finland
    54.5%
  • Germany
    53.1%
  • Estonia
    53%
  • Netherlands
    51.3%
  • Czech
    49.8%
  • Romania
    49.6%
  • Bulgaria
    47%
  • Poland
    42.2%
  • Croatia
    41%
  • Brazil
    35.3%
  • Mexico
    33.3%

Households utilising mobile banking services during Christmas time

  • Australia
    91.1%
  • New Zealand
    87.2%
  • Netherlands
    85.7%
  • Sweden
    85%
  • Norway
    84.3%
  • Canada
    81.1%
  • UK
    79.6%
  • Brazil
    64.6%
  • Croatia
    63.8%
  • Finland
    63.7%
  • Czech
    61.3%
  • Poland
    60.2%
  • Spain
    60%
  • Germany
    57.7%
  • Romania
    54.2%
  • Estonia
    49.3%
  • Latvia
    48%
  • Bulgaria
    46.1%
  • Mexico
    44.6%
  • Denmark
    44.2%

Households planning to utilise AirBnB services during holidays

  • Romania
    40.4%
  • Germany
    35.1%
  • Estonia
    23.9%
  • Denmark
    21.1%
  • Croatia
    19.9%
  • Netherlands
    18.7%
  • Latvia
    17.5%
  • Canada
    16.3%
  • Bulgaria
    15.1%
  • Australia
    15.1%
  • New Zealand
    13.8%
  • Brazil
    12%
  • Mexico
    11.8%
  • Sweden
    11.3%
  • Norway
    11.1%
  • Spain
    9.7%
  • Czech
    8.8%
  • UK
    8.4%
  • Finland
    8.3%
  • Poland
    4.4%

Holiday financing preferences:

  • With savings
    57.6%
  • Partly with Ferratum Loans
    19%
  • Partly with credit cards
    14.4%
  • Partly with consumer credit
    5.5%
  • Partly with loans from other financial institutions
    3.4%

How soon do you think you will able to pay back the loans used for holiday spendings?

  • In less than a half year
    11.1%
  • In three months
    9.8%
  • In two months
    8.2%
  • In one month
    6.9%
  • In a longer time that half year
    5.9%

Top Christmas spending behaviour:

 

So, what do people expect to get for Christmas this year? 17.5% of respondents put clothes at the top of the list making it the most popular item to give and recieve. Toys and games (13.7%), sweets (12%), and consumer electronics (9.1%) were other popular choices.

Respondents from eleven countries said they prefered clothing as Christmas gifts. Finland (17.5%) and Croatia (23.9%) will spend a large portion of their Christmas budget on sweets and delicacies, while respondents in the UK, Sweden, Australia, and Estonia said they´ll be spending 20% of their Christmas budget on toys and games.

„Three quaters of Australians still plan to do their Christmas shopping at brick-and-mortar stores, that shocked me. Perhaps we’re only seeing the tip of iceberg in Australia with the online disruption to retail, a scary thought“, said Mr Logan.

 

Australia
  • Toys & Games
    20.1%
  • Clothing
    17%
  • Alcohol
    11.6%
  • Gift cards
    11.6%
  • Consumer electronics
    10.3%
  • Spending in relation to other countries: 128 (FE group = 100)
  • Spending relative to household income: 22.4% (751.18 €)
Bulgaria
  • Clothing
    17%
  • Consumer electronics
    13.7%
  • Toys & Games
    13.4%
  • Travels
    11.7%
  • Sweets and delicacies
    11.5%
  • Spending in relation to other countries: 137 (FE group = 100)
  • Spending relative to household income: 24% (217.96 €)
Brazil
  • Clothing
    27%
  • Travels
    16.5%
  • Toys & Games
    10%
  • Household utensils
    9%
  • Consumer electronics
    8.8%
  • Spending in relation to other countries: 161 (FE group = 100)
  • Spending relative to household income: 28.2% (408.18 €)
Canada
  • Clothing
    20%
  • Gift cards
    17.6%
  • Toys & Games
    15.4%
  • Consumer electronics
    13.1%
  • Alcohol
    6.7%
  • Spending in relation to other countries: 105 (FE group = 100)
  • Spending relative to household income: 18.4% (582.84 €)
Czech
  • Clothing
    20.8%
  • Toys & Games
    17.7%
  • Cosmetics
    11.9%
  • Consumer electronics
    11.3%
  • Household utensils
    10%
  • Spending in relation to other countries: 115 (FE group = 100)
  • Spending relative to household income: 20.2% (273.01 €)
Germany
  • Books
    14.5%
  • Sweets and delicacies
    13.2%
  • Gift cards
    12.1%
  • Toys & Games
    11.8%
  • Consumer electronics
    9.7%
  • Spending in relation to other countries: 68 (FE group = 100)
  • Spending relative to household income: 11.9% (371.86 €)
Denmark
  • Clothing
    20.8%
  • Gift cards
    12.2%
  • Sweets and delicacies
    11.8%
  • Consumer electronics
    11.3%
  • Toys & Games
    10.2%
  • Spending in relation to other countries: 68 (FE group = 100)
  • Spending relative to household income: 11.8% (435.10 €)
Estonia
  • Toys & Games
    18.8%
  • Sweets and delicacies
    18.1%
  • Gift cards
    11.3%
  • Clothing
    9.8%
  • Well-being services, spa
    7.8%
  • Spending in relation to other countries: 99 (FE group = 100)
  • Spending relative to household income: 17.3% (246.78 €)
Spain
  • Clothing
    24.2%
  • Toys & Games
    16%
  • Consumer electronics
    12.1%
  • Travels
    9.1%
  • Sweets and delicacies
    8.7%
  • Spending in relation to other countries: 169 (FE group = 100)
  • Spending relative to household income: 29.6% (569.10 €)
Finland
  • Sweets and delicacies
    17.5%
  • Clothing
    14%
  • Toys & Games
    11.5%
  • Gift cards
    9.8%
  • Travels
    9.7%
  • Spending in relation to other countries: 70 (FE group = 100)
  • Spending relative to household income: 12.3% (389.18 €)
Croatia
  • Sweets and delicacies
    23.9%
  • Clothing
    19.4%
  • Toys & Games
    17.2%
  • Cosmetics
    9.1%
  • Household utensils
    5.9%
  • Spending in relation to other countries: 82 (FE group = 100)
  • Spending relative to household income: 14.4 % (200.51 €)
Latvia
  • Cosmetics
    18.2%
  • Alcohol
    15.4%
  • Gift cards
    14.3%
  • Clothing
    10.8%
  • Sports and other hobby gear
    10.2%
  • Spending in relation to other countries: 97 (FE group = 100)
  • Spending relative to household income: 17% (171.97 €)
Mexico
  • Clothing
    29.8%
  • Alcohol
    16.6%
  • Consumer electronics
    9.6%
  • Cosmetics
    8.9%
  • Musical instruments
    7.6%
  • Spending in relation to other countries: 198 (FE group = 100)
  • Spending relative to household income: 34.6% (192.04 €)
Netherlands
  • Clothing
    19.3%
  • Sweets and delicacies
    18.8%
  • Household utensils
    13.9%
  • Musical instruments
    9.5%
  • Well-being services, spa
    7.3%
  • Spending in relation to other countries: 68 (FE group = 100)
  • Spending relative to household income: 11.8% (268.41 €)
Norway
  • Clothing
    21.6%
  • Toys & Games
    13.1%
  • Gift cards
    11.9%
  • Sweets and delicacies
    11%
  • Consumer electronics
    7.9%
  • Spending in relation to other countries: 77 (FE group = 100)
  • Spending relative to household income: 13.4% (613.77 €)
New Zealand
  • Clothing
    19.1%
  • Toys & Games
    16.2%
  • Travels
    14.6%
  • Sweets and delicacies
    8.9%
  • Consumer electronics
    8.1%
  • Spending in relation to other countries: 135 (FE group = 100)
  • Spending relative to household income: 23.6% (618.66 €)
Poland
  • Cosmetics
    18.7%
  • Alcohol
    16.8%
  • Clothing
    15.3%
  • Household utensils
    11.8%
  • Consumer electronics
    8.7%
  • Spending in relation to other countries: 121 (FE group = 100)
  • Spending relative to household income: 21.2% (268.72 €)
Romania
  • Clothing
    20.9%
  • Sweets and delicacies
    19.4%
  • Toys & Games
    12.7%
  • Consumer electronics
    9.4%
  • Travels
    9%
  • Spending in relation to other countries: 182 (FE group = 100)
  • Spending relative to household income: 31.9% (278.15 €)
Sweden
  • Toys & Games
    19%
  • Clothing
    18%
  • Consumer electronics
    11.8%
  • Sweets and delicacies
    11.5%
  • Gift cards
    10.7%
  • Spending in relation to other countries: 84 (FE group = 100)
  • Spending relative to household income: 14.6% (557.05 €)
UK
  • Toys & Games
    19.8%
  • Clothing
    19.5%
  • Consumer electronics
    11.1%
  • Gift cards
    9.5%
  • Sweets and delicacies
    8.7%
  • Spending in relation to other countries: 126 (FE group = 100)
  • Spending relative to household income: 22.1 % (637.60 €)