Christmas spending relative to disposable household income

SPENDING IN RELATION TO OTHER COUNTRIES

  • Mexico
    248 48%
  • Brazil
    195 38%
  • Romania
    150 29%
  • Bulgaria
    127 25%
  • UK
    117 23%
  • Croatia
    114 22%
  • Canada
    112 22%
  • Spain
    111 22%
  • Poland
    105 20%
  • Grand Total
    100 19%
  • Australia
    99 19%
  • Czech
    94 18%
  • Latvia
    89 17%
  • Estonia
    89 17%
  • Sweden
    77 15%
  • Norway
    72 14%
  • Denmark
    66 13%
  • Finland
    58 11%
  • Germany
    54 10%
  • Netherlands
    50 10%

International Christmas spending 2018

  • Winter Clothing and Fashion
    16%
  • Toys & Games
    10%
  •  Sweets and delicacies
    9%
  • Personal or family activities
    8%
  • Consumer electronics
    7%
  • Gift cards
    6%
  • Household utensils
    6%
  • Alcohol
    5%
  • Shopping in general
    5%
  • Cosmetics
    5%
  • Books
    4%
  • Domestic Travelling
    4%
  • Financing children’s winter activities
    3%
  • Sports and other hobby gear
    3%
  • Travelling abroad
    2%
  •  Something else
    2%
  • Well-being services, spa
    2%
  • Attending sporting events
    2%
  • Musical instruments
    1%

Household Christmas spending forecast 2018

  • Same as last Christmas
    43%
  • Less than last Christmas
    36%
  • More than last Christmas
    21%

Christmas is all about family

Spending time with family and loved ones  is what 69% of the repondents said to be most important to them. According to the survey, 18% appreciate the Christmas celebration and spirit more than receiving gifts or doing winter sports. Of those that go shopping for gifts,  approx.  22%  stated that they were planning on shopping online for products and services this Christmas, with the UK and Germany being the most active online shoppers. People in Estonia (16%), Croatia (15%) and Latvia (14%) prefer traditional retail stores for their Christmas purchases and services.

Brazilians and Romanians are willing to spend most money in relative terms on traveling during Christmas, up to  27% of their monthly income, while respondents from Poland, Latvia and Netherlands will only allocate 10-13% on travels. When travelling, 71% of Australian respondents, 56% of Canadians and 39% of Danish are willing to spend more than EUR 100 per night on a hotel room, while most Germans (70%), followed by Romanians (33%) and Estonians (28%) said  to prefer a lower priced AirBnB for their accomodation.

According to the Ferratum Christmas Barometer™, 18% of respondents say their New Year’s Resolution to be about wanting to spend more time with loved ones. Another 14% said they wanted to travel more and 13% that they would like to renovate their house. Sport and a healthy lifestyle is also high on the list of resolutions, 12% of participants say they would like to exercise more.

What's most important during Christmas time?

  • Spending time with family/loved ones
    69%
  • Enjoying Christmas spirit/feast
    18%
  • Christmas is not so special for me
    6%
  • Getting Christmas gifts
    4%
  • Something else
    2%
  • Enjoying wintersports
    1%

Index of online purchases during Christmas:

  • Germany
    37%
  • UK
    37%
  • Netherlands
    29%
  • Sweden
    28%
  • Czech
    28%
  • Australia
    24%
  • Denmark
    23%
  • Norway
    21%
  • Bulgaria
    21%
  • Brazil
    21%
  • Romania
    21%
  • Finland
    19%
  • Poland
    19%
  • Canada
    18%
  • Spain
    17%
  • Estonia
    16%
  • Mexico
    16%
  • Croatia
    15%
  • Latvia
    14%

Expenditure allocated for travelling

  • Brazil
    27%
  • Romania
    26%
  • Bulgaria
    23%
  • Mexico
    22%
  • Australia
    22%
  • Sweden
    21%
  • Czech
    19%
  • Estonia
    18%
  • Denmark
    18%
  • Norway
    17%
  • Croatia
    16%
  • UK
    15%
  • Finland
    15%
  • Canada
    14%
  • Germany
    14%
  • Latvia
    13%
  • Poland
    13%
  • Spain
    13%
  • Netherlands
    10%

When travelling, how much do you prefer card payments over cash transactions?

  • Norway
    69%
  • Sweden
    68%
  • Australia
    62%
  • UK
    61%
  • Denmark
    60%
  • Estonia
    58%
  • Czech
    56%
  • Spain
    55%
  • Finland
    55%
  • Netherlands
    53%
  • Romania
    53%
  • Germany
    53%
  • Mexico
    48%
  • Canada
    48%
  • Bulgaria
    45%
  • Poland
    40%
  • Croatia
    37%
  • Brazil
    36%
  • Latvia
    34%

Households utilising mobile banking services during Christmas time

  • Australia
    90%
  • Sweden
    89%
  • Canada
    88%
  • Netherlands
    87%
  • UK
    84%
  • Czech
    82%
  • Norway
    79%
  • Croatia
    72%
  • Spain
    71%
  • Mexico
    69%
  • Brazil
    68%
  • Estonia
    68%
  • Latvia
    67%
  • Finland
    66%
  • Germany
    66%
  • Romania
    65%
  • Denmark
    60%
  • Poland
    60%
  • Bulgaria
    48%

Households planning to utilise AirBnB services during holidays

  • Germany
    70%
  • Romania
    33%
  • Estonia
    28%
  • Croatia
    23%
  • Denmark
    19%
  • Netherlands
    18%
  • Australia
    18%
  • Mexico
    16%
  • Canada
    15%
  • Bulgaria
    15%
  • Norway
    14%
  • Sweden
    14%
  • Brazil
    13%
  • UK
    10%
  • Czech
    8%
  • Latvia
    8%
  • Spain
    7%
  • Finland
    7%
  • Poland
    4%

Who will be willing to pay more than 100Eur/night for Hotel?

  • Australia
    71%
  • Canada
    56%
  • Denmark
    39%
  • Sweden
    32%
  • Norway
    32%
  • UK
    20%
  • Finland
    19%
  • Germany
    17%
  • Netherlands
    16%
  • Mexico
    14%
  • Estonia
    11%
  • Spain
    7%
  • Croatia
    6%
  • Czech
    5%
  • Brazil
    4%
  • Romania
    4%
  • Bulgaria
    4%
  • Latvia
    3%
  • Poland
    3%

Holiday financing preferences:

  • With savings
    52%
  • Partly with Ferratum Loans
    23%
  • Partly with credit cards
    13%
  • Partly with consumer credits
    7%
  • Partly with loans from other financial institutions
    5%

How soon do you think you will able to pay back the loans used for holiday spending?

  • In less than a half year
    26%
  • In three months
    21%
  • In one month
    19%
  • In two months
    18%
  • In a longer time that half year
    16%

What's your New Year's resolution?

  • Spend more time with my loved ones
    18%
  • Travel more
    14%
  • Renovate my home
    13%
  • Exercise more / Be more active
    12%
  • Move to a new house
    11%
  • Invest in some dream
    10%
  • Buy a new car
    9%
  • Something else
    5%
  • Work less
    5%
  • Repair my car
    4%

Consumers are going cashless and increasing usage of mobile banking

Nearly 70% of respondents in  Norway and Sweden said to prefer using card over cash. However, not only Scandinavians are moving towards the cashless lifestyle – more than half of participants from 12 of the 19 surveyed countries stated to prefer cards over cash during Christmas holidays.

Over 70% of all survey participants and the majority in 18 countries out of 19 said they would use mobile banking for their banking needs during Christmas (10% more than in the Ferratum Summer Barometer™ 2018), and almost 90% of respondents in Australia, Sweden, Canada and Netherlands said they would use mobile banking during this period. The only country with less than 50% of participants planning on using mobile banking was Bulgaria.

According to the survey, 52% of the respondents will cover the costs of Christmas holidays with savings, while 23% said they would partially cover the expenses with Ferratum loans and 13% planned to use credit cards. The overall most popular gift in 2018 will be clothing, with 16% of respondents stating that shopping for clothes as present would be at the top of their Christmas list. Toys and games (10%), sweets (9%), and family and personal holidays activities (8%) were other popular choices.

Top Christmas spending behaviour:

Australia
  • Personal or family activities
    21%
  • Toys & Games
    12%
  • Winter Clothing and Fashion
    11%
  • Gift cards
    10%
  • Alcohol
    9%
  • Spending in relation to other countries: 99 (FE group = 100)
  • Spending relative to household income: 19% (672 €)
Bulgaria
  • Personal or family activities
    20%
  • Toys & Games
    11%
  • Winter Clothing and Fashion
    11%
  • Consumer electronics
    10%
  • Financing children’s winter activities
    7%
  • Spending in relation to other countries: 127 (FE group = 100)
  • Spending relative to household income: 25% (215 €)
Brazil
  • Winter Clothing and Fashion
    22%
  • Personal or family activities
    20%
  • Domestic Travelling
    10%
  • Consumer electronics
    7%
  • Household utensils
    6%
  • Spending in relation to other countries: 195 (FE group = 100)
  • Spending relative to household income: 38% (341 €)
Canada
  • Winter Clothing and Fashion
    20%
  • Toys & Games
    14%
  • Gift cards
    14%
  • Consumer electronics
    9%
  • Personal or family activities
    9%
  • Spending in relation to other countries: 112 (FE group = 100)
  • Spending relative to household income: 22% (621 €)
Croatia
  • Personal or family activities
    18%
  • Sweets and delicacies
    17%
  • Winter Clothing and Fashion
    14%
  • Toys & Games
    13%
  • Cosmetics
    8%
  • Spending in relation to other countries: 114 (FE group = 100)
  • Spending relative to household income: 22 % (249 €)
Czech
  • Winter Clothing and Fashion
    17%
  • Toys & Games
    17%
  • Consumer electronics
    12%
  • Household utensils
    12%
  • Cosmetics
    9%
  • Spending in relation to other countries: 94 (FE group = 100)
  • Spending relative to household income: 18% (284 €)
Denmark
  • Shopping in general
    26%
  • Personal or family activities
    14%
  • Travelling abroad
    14%
  • Financing children’s winter activities
    12%
  • Attending sporting events
    6%
  • Spending in relation to other countries: 66 (FE group = 100)
  • Spending relative to household income: 13% (447 €)
Estonia
  • Personal or family activities
    16%
  • Toys & Games
    15%
  • Gift cards
    8%
  • Sweets and delicacies
    8%
  • Consumer electronics
    8%
  • Spending in relation to other countries: 89 (FE group = 100)
  • Spending relative to household income: 17% (257 €)
Finland
  • Personal or family activities
    17%
  • Sweets and delicacies
    15%
  • Winter Clothing and Fashion
    10%
  • Gift cards
    7%
  • Toys & Games
    7%
  • Spending in relation to other countries: 58 (FE group = 100)
  • Spending relative to household income: 11% (343 €)
Germany
  • Gift cards
    12%
  • Books
    10%
  • Consumer electronics
    10%
  • Sweets and delicacies
    10%
  • Winter Clothing and Fashion
    9%
  • Spending in relation to other countries: 54 (FE group = 100)
  • Spending relative to household income: 10% (259 €)
Latvia
  • Shopping in general
    17%
  • Sweets and delicacies
    13%
  • Toys & Games
    10%
  • Gift cards
    10%
  • Winter Clothing and Fashion
    8%
  • Spending in relation to other countries: 89 (FE group = 100)
  • Spending relative to household income: 17% (200 €)
Mexico
  • Winter Clothing and Fashion
    25%
  • Alcohol
    16%
  • Shopping in general
    15%
  • Domestic Travelling
    7%
  • Musical instruments
    7%
  • Spending in relation to other countries: 248 (FE group = 100)
  • Spending relative to household income: 48% (418 €)
Netherlands
  • Winter Clothing and Fashion
    19%
  • Sweets and delicacies
    15%
  • Household utensils
    11%
  • Musical instruments
    9%
  • Personal or family activities
    9%
  • Spending in relation to other countries: 50 (FE group = 100)
  • Spending relative to household income: 10% (248 €)
Norway
  • Personal or family activities
    16%
  • Winter Clothing and Fashion
    13%
  • Gift cards
    11%
  • Sweets and delicacies
    7%
  • Toys & Games
    7%
  • Spending in relation to other countries: 72 (FE group = 100)
  • Spending relative to household income: 14% (543 €)
Poland
  • Cosmetics
    19%
  • Winter Clothing and Fashion
    16%
  • Alcohol
    14%
  • Household utensils
    10%
  • Consumer electronics
    7%
  • Spending in relation to other countries: 105 (FE group = 100)
  • Spending relative to household income: 20% (234 €)
Romania
  • Winter Clothing and Fashion
    19%
  • Sweets and delicacies
    18%
  • Toys & Games
    11%
  • Consumer electronics
    8%
  • Household utensils
    7%
  • Spending in relation to other countries: 150 (FE group = 100)
  • Spending relative to household income: 29% (269 €)
Spain
  • Personal or family activities
    23%
  • Winter Clothing and Fashion
    20%
  • Toys & Games
    12%
  • Sweets and delicacies
    6%
  • Consumer electronics
    6%
  • Spending in relation to other countries: 111 (FE group = 100)
  • Spending relative to household income: 22% (396 €)
Sweden
  • Winter Clothing and Fashion
    18%
  • Consumer electronics
    14%
  •  Something else
    7%
  • Sweets and delicacies
    6%
  • Toys & Games
    6%
  • Spending in relation to other countries: 77 (FE group = 100)
  • Spending relative to household income: 15% (479 €)
UK
  • Shopping in general
    20%
  • Toys & Games
    16%
  • Winter Clothing and Fashion
    12%
  • Gift cards
    7%
  • Alcohol
    7%
  • Spending in relation to other countries: 117 (FE group = 100)
  • Spending relative to household income: 23 % (703 €)